Take the test

Blogger / Content Creator

A blogger, or content creator, makes videos, hosts podcasts, writes posts and builds an audience. Some talk about science, others about games, travel or studying. If you love coming up with stories, filming and editing, and people actually enjoy listening to you, this career is worth trying.

Blogger / Content Creator

From the outside it looks like bloggers just film whatever they want, but in reality it is work: scripts, shooting, editing, reading analytics and talking to followers and brands. Success does not come fast and is not guaranteed to anyone, so many creators combine a blog with study or another job. The skills you gain are also useful in marketing, journalism and media.

What the job involves

  • Comes up with ideas and writes scripts for videos and posts
  • Films, records and edits content
  • Replies to comments and stays in touch with the audience
  • Analyses views and engagement statistics
  • Negotiates collaborations with brands and other creators

Skills you need

  • Creativity

    Finding fresh ideas and presenting them in your own way.

  • Filming and editing

    Working with a camera, light, sound and editing software.

  • Storytelling

    Keeping viewers interested from the first second to the last.

  • Self-discipline

    Publishing regularly even when you do not feel inspired.

  • Critical thinking and responsibility

    Checking facts and remembering that your words influence your audience.

Who it suits

Personality types

Strong intelligences

  • Linguistic
  • Interpersonal
  • Spatial

UNT subjects to take

Where to study

There is no university degree called blogging, but there are close fields: Journalism, Media Communications, Public Relations, Marketing, Film and Television. A bachelor's degree takes 4 years. Journalism is taught, for example, at Al-Farabi Kazakh National University and L.N. Gumilyov Eurasian National University. For creative programmes, including journalism, applicants take a creative exam instead of UNT profile subjects.

Many creators teach themselves through online courses, editing tutorials and their own mistakes. Some colleges also offer media programmes after grade 9. You can start at school with a school media club, a channel about your hobby or a class project. Just follow the platforms' age rules and never share personal information.

Outlook

Content creators in Kazakhstan work for themselves, at media and production studios, marketing agencies and companies that need their own SMM specialists and authors. Kazakh-language content is growing actively. Competition is high and income can be unstable, so creators with a clear niche, quality content and marketing skills are valued most.

Frequently asked questions

Where can I study to become a blogger in Kazakhstan?

There is no blogging degree, but journalism, media communications, marketing or film and television are good fits. Many people also learn through online courses and practice.

Which UNT subjects should I take if I want to be a blogger?

Journalism and other creative programmes require a creative exam. Marketing usually requires the maths and geography pair.

Can you earn from a blog without going to university?

Some people manage it, but success in blogging is not guaranteed and can be temporary. An education and a related profession give you a backup plan and help make your content deeper.

Is this career right for you?

Take the MBTI and Gardner tests: the report shows which directions fit you personally.

Take the free test